The Story of Our Logo

AE_Works_Final_Logo_Icon 200x230This logo shares our triple bottom line (TBL) business model and our commitment to developing social, environmental, and technical capital concurrently. These 3 bottom lines must be in harmony and relate to one another in order for us to be successful and create a world where everyone is relevant. The logo shows the three bottom lines coming together to create a full circle, showing the workflow, the motion and evolution of AE Works. This yin yang inspired symbol creates balance and reveals a protected triangle, our Why, in the center. The structure of these shapes is important; the triangle is represented of focus. If team members focus on the TBL first, the rest will be successful. The interconnectedness and motion in the icon shares our evolution – we are always learning, changing, pulling from our experience to look toward the future. The concept of 3 in the icon shares a lot about AE Works:

  • Rooted in yin / yang – an ancient symbol that shows continuity
  • Our TBL model – all bottom lines equal and important
  • Interdependence, we need all 3 shapes to make a focal point. And these three protect the center core, our WHY
  • Our core values– leadership, integrity, craftsmanship
  • Reveal the different change styles – originator, conservator, pragmatist – we can deal with change
  • Mind, body, spirit and Why, How, What
  • Evoke our history and where we come from – 3 rivers in Pittsburgh

The logo embodies the concept of a sphere or orbit; a range or area over or within, which someone or something acts, exists, has significance, or influence. AE Works has an orbit of influence, no doubt, a world where everyone is relevant, a community in which everyone thrives in an encouraging environment.

Happy Holidays from our AE Works family to yours! We are thankful for all the clients and partners we’ve gained in… https://t.co/AaxzboF4aQ

AE Works had their 6th annual Chili Cook Off this afternoon! 8 different kinds of delicious chili, 3 winners.Thanks… https://t.co/0nrFNMOLeC

Celebrate the places and the people who make a difference through good design with us at #DesignPgh18!… https://t.co/TEARY9zRRv